Top Restaurateurs Comment on the Success of the Entertainment™ Book

“Even popular and well-established restaurants such as Vinnies need to consistently introduce new clients. We see the Entertainment™ Book as a cost effective way of achieving this. The ability to track and measure the effectiveness of this marketing program gives us great feedback as to spend per head, and database details of these influential customers. I highly recommend the Entertainment™ Book to both new and established restaurants.”

“The Entertainment™ Book is the most effective marketing program we have been involved with. We can financially measure every customer’s spend, which helps us see the breakdown on how this program has worked for our business. What we have capitalised on are the feedback slips, which have helped us add to our existing database. These details are invaluable, as we can then email through or post information on upcoming events or specials we have on offer.”

“The Entertainment™ marketing concept is a good one and worked well for Logan-Brown. It provided new customers, resurrected some old ones who mostly spent well and returned a reasonable profit for the investment. The feedback forms with the customer details for our database was also a plus. I would recommend other restaurants get involved in the Entertainment™ program.”

“The Entertainment™ program has allowed us to promote our restaurant to a wider customer base – with the knowledge that a high percentage of these customers will return for future dining. A very effective marketing tool in a competitive industry. This is why we look forward to continuing with Entertainment Publications.”

“Even popular and long established restaurants need new customers to experience the restaurant and generate word of mouth advertising. We see the Entertainment™ Book as a form of advertising that is very cost effective as it is purchased by diners – target market.”

“Cost effectively attracting new customers to our restaurants is always a challenge. The Entertainment™ Card provides a solution. It is specifically targeted at the right market – those that regularly eat out. Once they have experienced your hospitality and you get it right, you can be sure they will return to become regulars.”