Top Restaurateurs Comment on the Success of the Entertainment™ Book

“Even popular and well-established restaurants such as Vinnies need to consistently introduce new clients. We see the Entertainment™ Book as a cost effective way of achieving this. The ability to track and measure the effectiveness of this marketing program gives us great feedback as to spend per head, and database details of these influential customers. I highly recommend the Entertainment™ Book to both new and established restaurants.”

“We have been part of the Entertainment™ Book since its arrival in the Waikato district in 2007. I cannot speak highly enough of this company and its staff. The Entertainment™ Book has increased our exposure to the general public and more significantly, increased our database. The Entertainment™ Book is the only form of advertising where we can see results and tracking. The tracking statistics collated and provided by the staff of Entertainment™ are very concise and helpful. Branding is crucial in any business, and we are very clear in how we want our establishment’s brand perceived. We have been approached by numerous people representing online sales and promotional websites, etc. and we have declined to be partnered with them, as we feel that by joining them our brand would be cheapened. Being a partner with the Entertainment™ Book complements our brand.”

“The Entertainment™ marketing concept is a good one and worked well for Logan-Brown. It provided new customers, resurrected some old ones who mostly spent well and returned a reasonable profit for the investment. The feedback forms with the customer details for our database was also a plus. I would recommend other restaurants get involved in the Entertainment™ program.”

“The Entertainment™ program has allowed us to promote our restaurant to a wider customer base – with the knowledge that a high percentage of these customers will return for future dining. A very effective marketing tool in a competitive industry. This is why we look forward to continuing with Entertainment Publications.”

“Even popular and long established restaurants need new customers to experience the restaurant and generate word of mouth advertising. We see the Entertainment™ Book as a form of advertising that is very cost effective as it is purchased by diners – target market.”

“Table Se7en Restaurant & Bar has participated in the Entertainment™ Book for the last two years now, and I’m pleased to say the results have been amazing. I’ve been in this industry for 33 years and in this time have never encountered a marketing program where the results can be so accurately measured. The tracking reports I receive have shown some great results, with the last month showing 60 per cent new customers, and the return of previous guests that have come back after many months. The word-of-mouth has also had a great spinoff, as we all know hospitality is a lot of word-of-mouth. This pay-as-you-go marketing is the most cost-effective concept I’ve seen to date, with no cost or commission to pay, you only pay once it’s worked.”