Promoting your Business with the Entertainment™ Book
The Entertainment™ Book is a unique marketing tool used b y over 10,000 restaurants throughout Australia and New Zealand to help introduce word of mouth advertising. The Books feature a limited number of selected restaurants in each major city. Restaurants do not pay to be included. They are chosen based on awards, reviews and personal recommendations.
What customer does the Book reach?
- Entertainment™ Books are provided to high-profile corporate social clubs, charities and community groups who distribute them as a fund-raiser.
- Your restaurant reaches a highly affluent, socially active, dining-oriented market.
- Your participation sends a message to local residents that you value their business and are supportive of the local community.
What do I need to do to be included?
- To be included, your restaurant provides a one-time introductory incentive (a complimentary main course or 25% off the total bill), which is designed to motivate people affiliated with these organisations to try your restaurant.
- Customers who are impressed by their experience at your restaurant will generate positive word of mouth advertising and will be likely to return again as regular full-paying customers.
Does the Entertainment™ program work?
- Independent research* shows that over 95% of Entertainment™ visits to businesses are first-time visits.
- This research also shows that over 90% of customers have returned, or plan to return, to businesses found through the Book.
- Participation in the Entertainment™ Program has resulted in an increase in business of up to 30% and an average return on investment in excess of 10 to 1.
For more information about marketing your business, phone your local Entertainment office, or complete an enquiry form.
Read a selection of business promotion success stories.
*ACA Research conducted on Entertainment™ Book owners September 2009.