Promoting your Business with the Entertainment™ Book
The Entertainment™ Book is a unique marketing tool used by over 10,000 restaurants throughout New Zealand and Australia to help introduce word-of-mouth advertising. The Books feature a limited number of selected restaurants in each major city. Restaurants do not pay to be included — they are chosen based on awards, reviews and personal recommendations.
What customer does the Book reach?
- Entertainment™ Books are provided to high-profile corporate social clubs, charities and community groups who distribute them as a fund-raiser.
- Your restaurant reaches a highly affluent, socially active and dining-oriented market.
- Your participation sends a message to local residents that you value their business and are supportive of the local community.
What do I need to do to be included?
- To be included, your restaurant provides a one-time introductory incentive (a complimentary main course or 25% off the total bill), which is designed to motivate Entertainment™ members to try your restaurant.
- Customers who are impressed by their experience at your restaurant will generate positive word-of-mouth advertising and will be likely to return again as regular full-paying customers.
Does the Entertainment™ program work?
- Independent research* shows that over 95% of visits by Entertainment™ members to businesses are first-time visits.
- This research also shows that over 90% of customers have returned, or plan to return, to businesses found through the Book.
- Participation in the Entertainment™ program has resulted in an increase in business of up to 30% and an average return on investment in excess of 10 to 1.
For more information about marketing your business, phone your local Entertainment office, or submit an enquiry.
Read a selection of success stories from businesses currently participating in the program.
*ACA Research conducted on Entertainment™ Book owners September 2009.